CAMPAIGN-I: Andrews Aldridge expands digital service with partner

Partners Andrews Aldridge, the direct marketing agency, is

extending its digital capabilities with the appointment of Jeremy Kay as

digital partner.

Kay joins the agency from the web development company Softtop, where he

was a founder partner. He joins Partners Andrews Aldridge with the remit

of building the agency's digital offering, in particular in the areas of

web and interactive development.

The agency is also hiring Dave King and Ben Osborne, two programme

developers from Softtop, which folded last month after the three

founding partners decided to wind up the business.

Partners Andrews Aldridge currently offers web strategy, design and

html/Flash production, but will offer a full digital service following

the hiring of Kay. It will be able to build e-CRM programmes, loyalty

schemes and e-mail marketing activity for clients.

Phil Andrews, the managing partner at Partners Andrews Aldridge, said:

"We now have our own digital consultancy and production resource

in-house, fully integrated with our brand teams servicing clients and

providing them with solutions to their online requirements."

Key clients of Partners Andrews Aldridge, including Energis and Money

Extra, currently use its digital resources and this accounts for 50 per

cent of the agency's business.