CAMPAIGN-I: Briefs

The interactive advertising agency Profero is now using an advanced tracking system to measure the effectiveness of its online ad campaigns. The agency is measuring brand effectiveness, rather than just click-through, and focusing on the way in which individuals react to an online campaign. Profero has been developing the cookie tracking system in-house over the past 12 months.

The interactive advertising agency Profero is now using an advanced tracking system to measure the effectiveness of its online ad campaigns. The agency is measuring brand effectiveness, rather than just click-through, and focusing on the way in which individuals react to an online campaign. Profero has been developing the cookie tracking system in-house over the past 12 months.



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