ValueClick, the provider of performance-based or costs-per-click online advertising solutions, has announced the acquisition of onResponse.com, an online affiliate advertising company. OnResponse. com conducts customised cost-per-lead and cost-per-acquisition campaigns on behalf of advertising and direct marketing clients. ValueClick will launch affiliate advertising as part of its European service offering in January next year.
CAMPAIGN-I: Briefs
ValueClick, the provider of performance-based or costs-per-click online advertising solutions, has announced the acquisition of onResponse.com, an online affiliate advertising company. OnResponse. com conducts customised cost-per-lead and cost-per-acquisition campaigns on behalf of advertising and direct marketing clients. ValueClick will launch affiliate advertising as part of its European service offering in January next year.
