CAMPAIGN-I: Briefs

ValueClick, the provider of performance-based or costs-per-click online advertising solutions, has announced the acquisition of onResponse.com, an online affiliate advertising company. OnResponse. com conducts customised cost-per-lead and cost-per-acquisition campaigns on behalf of advertising and direct marketing clients. ValueClick will launch affiliate advertising as part of its European service offering in January next year.

ValueClick, the provider of performance-based or costs-per-click online advertising solutions, has announced the acquisition of onResponse.com, an online affiliate advertising company. OnResponse. com conducts customised cost-per-lead and cost-per-acquisition campaigns on behalf of advertising and direct marketing clients. ValueClick will launch affiliate advertising as part of its European service offering in January next year.



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