CAMPAIGN-I: Briefs

Mviva, the mobile internet portal owned by the Carphone Warehouse and AOL, has joined up with British Airways' low-cost airline Go to launch an interactive advertising campaign on WAP mobile phones. People logging on to the travel channel of Mviva via their phones will have a Go ad pop up on their display screen promoting specific routes and giving customers the chance to sign up for SMS text messages. Optimedia brought the advertisers together, and the campaign was created in-house.

Mviva, the mobile internet portal owned by the Carphone Warehouse and AOL, has joined up with British Airways' low-cost airline Go to launch an interactive advertising campaign on WAP mobile phones. People logging on to the travel channel of Mviva via their phones will have a Go ad pop up on their display screen promoting specific routes and giving customers the chance to sign up for SMS text messages. Optimedia brought the advertisers together, and the campaign was created in-house.



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