CAMPAIGN-I: Briefs

The founders of Tribal DDB, Ross Sleight and Robert Fields, are to launch a personalised online entertainment service called Fingertips. The duo have poached staff from New PHD, Carlton and IPC to work on the project, which is expected to launch over the next couple of weeks. Consumers will be provided with entertainment information in exchange for personal details about their tastes.

The founders of Tribal DDB, Ross Sleight and Robert Fields, are to launch a personalised online entertainment service called Fingertips. The duo have poached staff from New PHD, Carlton and IPC to work on the project, which is expected to launch over the next couple of weeks. Consumers will be provided with entertainment information in exchange for personal details about their tastes.



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