CAMPAIGN-I: Briefs

Just Media, the online media planning and buying agency, has appointed Layla Devitt, previously at VNU for nine years, as its head of research and knowledge management. Just Media's founder, Sarah du Heaume, said that the importance of research to the media schedule cannot be underestimated: 'It is vital to ensure that clients are spending their money wisely and far too many clients are willing to economise on research.'

Just Media, the online media planning and buying agency, has appointed Layla Devitt, previously at VNU for nine years, as its head of research and knowledge management. Just Media's founder, Sarah du Heaume, said that the importance of research to the media schedule cannot be underestimated: 'It is vital to ensure that clients are spending their money wisely and far too many clients are willing to economise on research.'



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