CAMPAIGN-I: Briefs

The wireless marketing service Saverfone launches this week. The company already has a number of clients on its books, including BT, Dixons, Austin Reed and C&A. Saverfone will specialise in creating marketing initiatives across wireless platforms, and is one of the companies spearheading the Wireless Marketing Association. The company's chief executive, Steve Wunker, said: 'The one thing that everyone takes with them these days is their mobile phone. Targeting those 30 million people with mobile phones while they're actually out shopping rather than at home reading the newspaper or watching TV makes sense.'

The wireless marketing service Saverfone launches this week. The company already has a number of clients on its books, including BT, Dixons, Austin Reed and C&A. Saverfone will specialise in creating marketing initiatives across wireless platforms, and is one of the companies spearheading the Wireless Marketing Association. The company's chief executive, Steve Wunker, said: 'The one thing that everyone takes with them these days is their mobile phone. Targeting those 30 million people with mobile phones while they're actually out shopping rather than at home reading the newspaper or watching TV makes sense.'



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