The internet auction brand QXL.com has appointed Marc Charron as
its UK managing director. Charron replaces Herbert Kim, who left QXL a
couple of months ago to pursue other interests. Charron has been the
product manager on QXL’s travel channel for the past two years, and was
previously the managing director of Getz International Channel.
More than a third (36.6 per cent) of UK home internet users are logging
on to financial websites, according to the latest figures from NetValue.
Since January, the number of visitors to this type of site has grown by
27.5 per cent, with banks the most popular among financial sites. Egg
remains the UK’s number one, with Barclays coming in second.
Guardian Unlimited has appointed Chris Moisan as its marketing manager
in preparation for increased marketing activity this autumn. Moisan was
one of the founders of Ogilvy Interactive, and joins the online brand
this week. He said: ’We have a five-fold increase in the marketing
budget for the brand this year and we’ll be looking to develop holistic
communications with that.’
A Government-backed body to promote secure shopping on the net goes live
online this week. TrustUK, a joint non-profit-making venture between the
Consumers Association and the Alliance for Electronic Business, will
provide an e-hallmark for approved e-commerce sites to indicate that it
is safe for consumers to make purchases online. The site is being
launched by Kim Howells, the minister for competition and consumer
The online ad network 24/7 Media has joined forces with the Swedish
mobile portal Halebop.com to develop the next generation of mobile
advertising products. As part of the deal, 24/7 Media will also
represent Halebop’s international sales, ad serving and management
solutions. Halebop, which launched in Sweden in May, is owned by Oracle
and Telia AB.
An online marketing scheme, Yoptin, goes live this week with the aim of
signing up online companies to its data collection and management
system. Yoptin has signed a deal with the internet currency company
Beenz.com and the online wine retailer wineandco.co.uk. It aims to
partner with sites that will either offer the Yoptin questionnaire
service or integrate it with their own registration pages.
The news and recruitment service Silicon.com has announced the launch of
a research division. Silicon Research Services will offer strategic
research to clients to help them plan product development, corporate
positioning and advertising effectiveness.
The international pop music portal Worldpop has signed 24/7 Media to
handle its global ad sales. The portal is running an extensive branding
and sponsorship initiative in Ibiza, and the global sales business will
include Worldpop’s Steps and Ibiza 2000 microsites. Worldpop also
sponsors the official UK top 40 charts.
The travel portal Expedia is launching a pounds 3 million outdoor
advertising initiative at Heathrow this month. A 22ft-high hand with a
spinning globe is to sit on the main route into the airport with posters
situated on the Heathrow Express and throughout the airport. Posters run
with the strapline: ’Hands on travel for hands on people.’