CAMPAIGN-I: Briefs

The internet auction brand QXL.com has appointed Marc Charron as its UK managing director. Charron replaces Herbert Kim, who left QXL a couple of months ago to pursue other interests. Charron has been the product manager on QXL’s travel channel for the past two years, and was previously the managing director of Getz International Channel.

The internet auction brand QXL.com has appointed Marc Charron as

its UK managing director. Charron replaces Herbert Kim, who left QXL a

couple of months ago to pursue other interests. Charron has been the

product manager on QXL’s travel channel for the past two years, and was

previously the managing director of Getz International Channel.





More than a third (36.6 per cent) of UK home internet users are logging

on to financial websites, according to the latest figures from NetValue.

Since January, the number of visitors to this type of site has grown by

27.5 per cent, with banks the most popular among financial sites. Egg

remains the UK’s number one, with Barclays coming in second.





Guardian Unlimited has appointed Chris Moisan as its marketing manager

in preparation for increased marketing activity this autumn. Moisan was

one of the founders of Ogilvy Interactive, and joins the online brand

this week. He said: ’We have a five-fold increase in the marketing

budget for the brand this year and we’ll be looking to develop holistic

communications with that.’





A Government-backed body to promote secure shopping on the net goes live

online this week. TrustUK, a joint non-profit-making venture between the

Consumers Association and the Alliance for Electronic Business, will

provide an e-hallmark for approved e-commerce sites to indicate that it

is safe for consumers to make purchases online. The site is being

launched by Kim Howells, the minister for competition and consumer

affairs.





The online ad network 24/7 Media has joined forces with the Swedish

mobile portal Halebop.com to develop the next generation of mobile

advertising products. As part of the deal, 24/7 Media will also

represent Halebop’s international sales, ad serving and management

solutions. Halebop, which launched in Sweden in May, is owned by Oracle

and Telia AB.





An online marketing scheme, Yoptin, goes live this week with the aim of

signing up online companies to its data collection and management

system. Yoptin has signed a deal with the internet currency company

Beenz.com and the online wine retailer wineandco.co.uk. It aims to

partner with sites that will either offer the Yoptin questionnaire

service or integrate it with their own registration pages.





The news and recruitment service Silicon.com has announced the launch of

a research division. Silicon Research Services will offer strategic

research to clients to help them plan product development, corporate

positioning and advertising effectiveness.





The international pop music portal Worldpop has signed 24/7 Media to

handle its global ad sales. The portal is running an extensive branding

and sponsorship initiative in Ibiza, and the global sales business will

include Worldpop’s Steps and Ibiza 2000 microsites. Worldpop also

sponsors the official UK top 40 charts.





The travel portal Expedia is launching a pounds 3 million outdoor

advertising initiative at Heathrow this month. A 22ft-high hand with a

spinning globe is to sit on the main route into the airport with posters

situated on the Heathrow Express and throughout the airport. Posters run

with the strapline: ’Hands on travel for hands on people.’