Netimperative.com, the news and research service for the new-media
industry, collapsed on Monday and called in the liquidators. It failed
to secure the extra cash it needed to survive from its main backer, the
investment fund Durlacher.
The UK financial news and online investor site TheStreet.co.uk has
beaten its own user registration targets by attracting more than 100,000
readers in the three months since its launch. The site has chalked up
more than ten million page impressions.
A new digital media agency, GetFrank, has launched with a special focus
on creativity. With founders coming from Netscape Online, America Online
and Victoria Real Digital Media, GetFrank aims to tackle the problems of
lack of creativity, good design and ease of use on many existing
The online shopping portal ShopSmart has appointed Paul Teague as its
commercial director. Teague will be responsible for increasing UK
revenue as ShopSmart expands into Europe. He joins from the management
consultants Bain & Company.
The UK property site Rightmove.co.uk is launching a three-month online
campaign which will run across 11 of the UK’s leading search engine and
portal sites. The site is a joint venture between the Halifax, Royal &
Sun Alliance, Countrywide Assured and Connell.
The interactive agency gluemedia has been appointed by Virgin Trains to
handle all online creative work for forthcoming consumer marketing
activity. The agency is part of the Deep group which comprises Deepend
Yes Television has cancelled its pounds 560 million planned stock market
flotation following the sell-off in high technology stocks. Yes TV will
now be considering approaches from media, telecoms and financial groups
looking to make a strategic investment in the company as an alternative
A new survey has revealed overwhelming apathy to the dotcom revolution.
Of 2,000 people interviewed in an FT.com survey, only 7 per cent showed
any interest in being part of the dotcom industry, with a mere 3 per
cent saying they would give up their jobs to join a start-up.
Virgin Radio has announced its first WAP sponsorship deal in conjunction
with the mobile internet services provider iobox. The campaign will
include a ’mobile fun’ promotion during the Pete & Geoff show in the
The guerrilla marketing agency Cake has launched a new-media division
after winning three accounts totalling pounds 2 million. The in-house
division will service new and existing clients, with a focus on traffic
generation and viral marketing.
Sony Music Entertainment has launched Notre DameOnline.com, an
international site for the new musical Notre Dame de Paris. The site,
designed by the digital consultancy Zinc, will be continuously updated
with behind-the-scenes information, free downloads and interviews with
the creators and members of the cast.
The online media buying agency Profero has promoted Matt Sunderland to
head of planning. Sunderland was formerly a senior account manager at
campaign-i editor: firstname.lastname@example.org.