CAMPAIGN-I: Briefs

The online reward scheme WebRewards has signed up three more partners. Moneygator.com, the personal finance aggregator, Petspark.com and RoomService.co.uk, the restaurant delivery service, have all signed up to the scheme. Web-Rewards allows customers to earn rewards for buying products through the site which they may then exchange for goods on the WebRewards.co.uk site.

The online reward scheme WebRewards has signed up three more

partners. Moneygator.com, the personal finance aggregator, Petspark.com

and RoomService.co.uk, the restaurant delivery service, have all signed

up to the scheme. Web-Rewards allows customers to earn rewards for

buying products through the site which they may then exchange for goods

on the WebRewards.co.uk site.





Zenith Interactive Solutions has been appointed to relaunch Woolworths’

website by the Kingfisher Group. The move signals a major revamp, which

promises to improve the site’s navigational functions. About pounds 1

million is being ploughed into the relaunch, which will also include

advertising on- and offline, planned and bought by Zenith Media.

Woolworths already has an interactive television shopping portal live on

BSkyB’s Open platform.





Freeserve has won the contract to handle the online advertising sales

for the news and personal finance website UK-invest.com from 24/7

Europe. Freeserve, which owns a 13 per cent stake in UK-invest, is

developing its in-house advertising sales team. The move began earlier

this year when the internet service provider decided to bring its own ad

sales operations in-house. Freeserve has also announced the appointment

of Andrew Moore, previously at Guardian Unlimited, as account

manager.





ITV Sport has signed a deal with the live interactive TV entertainment

company Two Way TV to develop live interactive sports programming, games

and services for digital TV platforms. Two Way TV already runs a games

and entertainment channel on NTL’s Cable & Wireless digital TV

platform.





A UK company plans to launch the first in-flight interactive shopping

portals next spring. Flightstore has signed deals with a number of

companies including WH Smith to create onboard e-tailing sites that will

be available to passengers through their in-flight screens. The

retailers will carry out customer orders and fulfilment. Flightstore’s

managing director, Chris Brady, said that the company is in talks with

more than 24 different airlines about carrying the service. Sony, Nike

and BOL are understood to be interested in opening in-flight retailing

portals.





Collegiate Insurance Brokers has teamed up with the law firm Osborne

Clark to launch an online service aimed at helping clients to assess the

risks of online business. Collegiate claims that failed online

advertising, marketing and ineffective websites could cost their

creators dear as clients look for compensation through the courts. The

online service can be found at www.creativerisk.co.uk.





Pixelark, the internet solutions provider, has joined forces with the

software company Marconi Solutions to provide e-commerce strategy,

technology and creative solutions. The partnership does not have any

financial agreements, but creates a relationship through which both

groups will share their knowledge for the benefit of clients.





First Tuesday, the global internet marketplace for e-entrepreneurs, has

been bought by Yazam, an Israeli-based seed-capital investment group.

First Tuesday is best known for organising networking events for

entrepreneurs and funding groups, and the company will maintain its

brand and continue to operate as a wholly owned subsidiary of Yazam.



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