CAMPAIGN-I: Briefs

Eleven survivors of Switch2net, the defunct broad-band entertainment portal, have set up Skive Creative, an in-house digital production company. Sean Singleton, formerly the managing director of the Switch2 sports channel, is heading the company with Paul Hawksbee, previously a talkSPORT presenter. Skive is backed by private investors as well as Edison, which also owned Switch2net before the portal was shelved. Skive's first client is Umbro.com, and the company will produce a game and animation e-tail portal for the brand.

Eleven survivors of Switch2net, the defunct broad-band entertainment portal, have set up Skive Creative, an in-house digital production company. Sean Singleton, formerly the managing director of the Switch2 sports channel, is heading the company with Paul Hawksbee, previously a talkSPORT presenter. Skive is backed by private investors as well as Edison, which also owned Switch2net before the portal was shelved. Skive's first client is Umbro.com, and the company will produce a game and animation e-tail portal for the brand.