CAMPAIGN-I: Bryant quits Tribal to take on Proxicom role

Proxicom, the e-business consultancy, has poached Tribal DDB's

creative director, David Bryant.

Bryant has been at Tribal DDB, the international digital network of BMP

DDB, for 18 months. He will be the executive creative director at

Proxicom, whose clients include BMW, AOL and BT.

At present Bryant is on 'gardening leave' and starts at Proxicom in two

months' time. He said he wanted to move from an online ad role into one

more focused on e-business consultancy.

He will be in charge of a three-strong creative team and pull together

the company's creative offering.

During his time at Tribal DDB, whose clients include Volkswagen,

Microsoft and Reuters, Bryant helped develop the new 'Tribal' corporate

identity when the company rebranded from BMP interAction in September


Under his creative guidance the agency won three major awards in 2000: a

D&AD silver nomination in the interactive category; a BIMA best use of

creativity online for Sony Mavica; and the Multimedia Marketing Award

for best business-to-consumer campaign for the news agency Reuters.

Proxicom, which is a US-based agency, acquired and merged with the

e-business consultancy Clarity in April last year. The London office is

Proxicom's largest outside the US.

Bryant's role at Tribal will be temporarily filled by the two senior

creatives Sam Ball and Dave Bedwood.

Chris Rayner, Tribal DDB's London managing director, said: 'He has done

a phenomenal job and we wish him all the best.'