Carlsberg will kick off its first mobile marketing campaign at the
end of this week to coincide with England's friendly football match with
Mexico. The lager promotion is being launched through the mobile
marketing company, Flytxt, in association with the Punch Pub
The mobile marketing project is targeting tech-savvy drinkers, and is
aiming to encourage more customers into its pubs by offering them free
The campaign will be text based, and the initiative will be launched by
inviting people to send a text message to a phone number as advertised
via a promotional banner outside participating pubs. Twenty-four pubs
will be involved in the promotion, which is understood to be a first for
the pub industry.
The first 50 people to sign up to the initiative, by texting the number
advertised, will each receive a voucher that entitles them to a free
pint of beer.
Lars Becker, the chief executive of Flytxt, said: "It is the first time
that a chain of pubs has used text messaging to encourage customers into
their pubs and we expect it to create a big buzz."
The second half of the campaign has been planned to coincide with the
England World Cup-qualifying match against Greece on 6 June.
Flytxt has run mobile marketing campaigns for Channel 5 and Emap's Smash
Hits teen magazine brand.