Cheeze, the new-media shop, is launching a dedicated search engine unit as part of its online service offering.
The launch is designed to capitalise on the increasing importance of search engine listings to online marketing strategies. It aims to enable clients to use search engine listings to their maximum potential, securing listing locations that will give them the biggest exposure.
Cheeze was set up by Grey Interactive's ex-media director Jamie Riddell last year, and focuses on all media. The agency launched a banner advertising production division this summer and already has an online media planning and buying service in place.
Riddell, the joint managing director at Cheeze, commented: 'Our decision to supply search optimisation has been driven by the sheer number of clients asking for help in this area, and we see it as just another tool in the online marketing tool box.'
The service aims to give Cheeze's clients reassurance about their online promotional spends. 'We believe many companies are throwing their money at this with no guarantee of results. We're going to change this,' Riddell said.
Cheeze's clients include Exchange & Mart and the travel brand First Resort. The agency also provides training and consultancy to Saatchi & Saatchi and Carat.