Cylo, the television production company which recently branched into interactive TV production, has rebranded to Aviator Productions.
Its owner and former managing director, Susie Brooks-Smith, has left the parent company Cylo Inc, which is owned by her sister, Julie Atherton, and has set up Aviator as an independent.
Cylo was formed as a result of the merger of the UK-based Branded Films and the Atherton Group in the US. However, Brooks-Smith said the support, funding and autonomy which had been promised to Cylo UK as part of the deal was not forthcoming and that Europe was not seen as a significant market.
She said: 'I wasn't prepared to wait for another year to be given venture capital funding. Europe has huge potential and we want to provide content across all platforms.'
HHCL & Partners announced a strategic alliance with Cylo UK last year (Campaign, 5 May 2000) to produce interactive TV ads. This function will transfer to Aviator.
Cylo UK also launched the Interactive Forum - a body aiming to create standards within the interactive TV industry, alongside the interactive TV advertising agency Phosphorus. Aviator will be using AMX Communications as its technology partner for interactive TV solutions.
Brooks-Smith said: 'We are developing two programming theories which have interactive content at their heart. I really think that broadcast content with interactivity is going to be huge.'