Magnetic North, the new-media agency recently set up by a breakaway team from J. Walter Thompson Manchester, has appointed a creative director and broadcast production director.
Brendan Dawes, previously the creative director at the webshop Subnet, takes on the creative role. JWT Manchester loses another senior staff member to Magnetic, with its head of TV, Janet Harrison, taking on the broadcast role.
Launched last month, the Manchester-based agency was established in an attempt to address the lack of new-media skills in the regions outside London. It aims to create online branding solutions across the web, interactive TV and mobile devices (Campaign, 1 September).
Dawes left Subnet at the beginning of September to go freelance. While there, he created award-winning websites for Golden Wonder, Disney and Club 18-30, and is known for his pioneering creative work with Shockwave and Flash. He joins Magnetic North this week, where he will working with clients including Kellogg and Polydor Records.
Dawes said: 'I think that at the moment, people are obsessed with banner adspends and there are a lot of marketing companies out there which aren't pushing the technology and using it wisely.'
Harrison worked on the Alton Towers and Warner-Lambert accounts during her five years at JWT Manchester, and said she had been waiting for the chance to move her skills into the online and digital TV arena for some time before the Magnetic offer.