CAMPAIGN-I: Espotting search engine rewards surfers.

Two of Campaign’s Faces to Watch - Sebastian Bishop and James Burrows, who used to be a creative team at Rainey Kelly Campbell Roalfe and Publicis - are launching a new online search engine.

Two of Campaign’s Faces to Watch - Sebastian Bishop and James

Burrows, who used to be a creative team at Rainey Kelly Campbell Roalfe

and Publicis - are launching a new online search engine.



It rewards consumers for using it and allows advertisers to bid for

listings.



Espotting is the brainchild of Bishop and Daniel Ishag, formerly at

Hirsch & Cie, who becomes chief executive. Burrows has been brought in

as chief editor.



The service allows advertisers to book search engine listings using

keywords, and they are charged by Espotting according to how many leads

the search engine generates.



In turn, customers who use Espotting earn points according to which of

the leads they use that are generated by search findings. They can

either spend their rewards through online retailers affiliated to

Espotting, or receive them in cheque form.



Boots, HMV, Peoplesound, MTV and Go Airlines have already signed up for

the service, which is due to launch on 8 August.



Ishag, Espotting’s founder and chief executive, explained: ’Since

Espotting started taking on advertisers, the uptake has been phenomenal

Espotting delivers a fully measurable advertiser platform, branded

search results and, most importantly, targeted consumers with money to

spend. We are empowering a whole new generation of users.’



Miles Colebrook, the group president of J. Walter Thompson Worldwide,

stated: ’Espotting has a clear business model and revenue stream, but

most of all it delivers on targeting and data capture, which has proved

a weakness in online communications.’



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