CAMPAIGN-I: Europe’s first haggling aid launched by News Network

News Network, the digital arm of News International, has launched Europe’s first service allowing surfers to haggle over the price they pay for goods on its auction site, Firedup.com.

News Network, the digital arm of News International, has launched

Europe’s first service allowing surfers to haggle over the price they

pay for goods on its auction site, Firedup.com.



The new buying mechanism, called Haggleware, is designed to bring an

extra element of interactivity and fun to auction shopping.



On the website, Fired-up.com, haggling will initially replace auctions

on a handful of products. On other products customers will be able to

choose between haggling and auction, and they can also close an auction

that hasn’t provoked any bids.



Jean-Paul Sanchez, the marketing director of Firedup, said: ’Using

Haggleware is a fun way to shop and a good fit with the Firedup brand,

which is all about entertainment and escapism.’



The technology enables immediate purchase, unlike an auction, where the

customer has to wait for it to close before they know if they have

secured a purchase.



Lynda Rathbone, the product director at Firedup, said: ’The auction

prices are very competitive but some customers get turned off waiting

for the deal to close. This is an entertaining way to present users with

the opportunity to purchase immediately.’



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