Britvic Soft Drinks has handed its digital branding account to
Grand Union following a three-way pitch.
The move follows Britvic's decision at the beginning of the year to hand
mdigital its online media planning and buying account following a pitch.
The incumbent was Tribal DDB.
Grand Union has been briefed to rethink the creative and strategic
approach for Tango's online brand, which is a series of online games
developed by Deepend and located at www.tango.com.
The agency is working on its first task for Britvic, which is a branding
initiative for Tango scheduled for the summer. Rob Forshaw, the managing
partner at Grand Union, said: 'We have not been appointed to rush out
and build a new website. Our key task is to help the brand win the
respect of the youth audience online and explore all avenues available
Deepend has held the Tango account for about two years, but is
understood to have been handed a planning role on other Britvic
Grand Union was set up by Forshaw, the former client services director
at Wieden & Kennedy, Matt Nicholls, the former managing director at
Forward Publishing, and Phil Forshaw, the former team leader at
Janine Chandler, the brand controller on Tango, said: 'The brand team
was most impressed by Grand Union's approach to our brief, which was
grounded by brand needs and consumer insight, rather than applying our
offline activity on to an online platform.'
Britvic Soft Drinks is currently in the process of re-aligning the
digital accounts for most of its brands.