CAMPAIGN-I: Hayward exits in wake of TBWA restructure

Tim Hayward, a digital partner at TBWA/London, has left the agency

after only three months.

Hayward joined TBWA in March, a month after he left Digital@JWT,

J.Walter Thompson's interactive arm, where he was a managing


TBWA's managing director, Andrew McGuinness, said Hayward left of his

own volition: "Tim's done a whole load to advance our digital offering

and we wanted to broaden his role. We wanted to expand it to a group

role and Tim has decided that he doesn't want to go down that path."

Hayward's role at TBWA was to enhance the agency's low-profile

interactive capability, and in his short time at TBWA he oversaw

consultancy work for Sony PlayStation and AskJeeves.

Hayward's responsibilities will initially be taken over by his colleague

Stuart Holten, but are expected to be incorporated into the executive

planning director's responsibilities, which fall to Neil Dawson, who was

lured from Miles Calcraft Briginshaw Duffy three weeks ago.

Hayward said: "With all the changes that have gone on in the agency, the

job I'd originally gone in there to do is no longer there, so TBWA and I

have parted amicably."

Hayward's departure comes amid TBWA's management restructure, which has

seen Trevor Beattie promoted to chairman, Garry Lace promoted to chief

executive and McGuinness handed the job of managing director. The

changes follow the resignation of the chief executive Simon Clemmow and

the joint managing director Johnny Hornby.