CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank  Site              Agency/Media                    Adspend   Aware-

                                                    June-August     ness

                                                         pounds      (%)

1     BT Internet       AMV BBDO/Zenith Media        12,091,380       75

2=    Teletex           Delaney Lund/Manning Gottlieb 9,000,000       61

2=    Yahoo!            HHCL & Partners/Optimedia       729,260       61

4     NTL               J. Walter Thompson/Carat        101,890       59

5     Freeserve         M&C Saatchi/Walker Media      6,075,160       58

6     AOL               MWO/BBJ                       4,697,700       57

7     AskJeeves         Euro RSCG/Media Planning        695,240       38

8     Jungle.com        Publicis/Optimedia            3,514,260       37

9     MSN               Herald Communications               n/s       26

10    William Hill      Bates UK/Unique Digital         119,180       24

11    FT.com            Delaney Lund/BJK&E            1,600,000       23

12    Thisismoney.com   Elliott Bora Perlmutter/

                        MediaVest                           n/s       20

13    BOL               M&C Saatchi/Walker Media        173,370       18

14    Popworld          In-house                            n/s       13

15    MegaStar          Soul/CIA                         15,730       11

16    iii               BV Group/Clotman Media              n/s        8

17=   Screentrade       In-house                            n/s        7

17=   OneSwoop          St Luke''s/Starcom Media             n/s        7

19    Blackstar         Empire Design                       n/s        6

20    Kelkoo            BMP DDB/MindShare                   n/s        4

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 25-26 November based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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