Rank Site Agency/Media Adspend Aware-
June-August ness
pounds (%)
1 BT Internet AMV BBDO/Zenith Media 12,091,380 69
2 Yahoo! HHCL & Partners/Optimedia 729,260 56
3 Freeserve M&C Saatchi/Walker Media 6,075,160 50
4 Amazon HHCL & Partners/Total Media 404,410 44
5 JamJar.com MWO/MediaCom 2,061,850 38
6= Jungle.com Publicis/Optimedia 3,514,260 37
6= Letsbuyit.com AMV BBDO/OMD 2,290,040 37
8= Virginwines.com TBWA/Manning Gottlieb Media n/s 30
8= Monster.com Saatchi & Saatchi/Zenith Media n/s 30
10 MSN Herald Communications n/s 25
11 BOL M&C Saatchi/Walker Media 173,370 21
12 WorldOnline Finex/Brand Links n/s 18
13 Mothercare.com Duckworth Finn/Walker Media n/s 14
14 Multimap HDM/MediaCom n/s 6
15= Self Trade Miles Calcraft/Initiative Media n/s 5
15= Eurobet Interfocus/New PHD 1,005,430 5
17= Workthing WCRS/Walker Media 12,550 4
17= iii BV Group/Clotman Media n/s 4
19= NewMonday Nucleus/MNC 3,650 3
19= Thisismoney Elliott Bora Perlmutter/
MediaVest n/s 3
Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 2-3 December based on a
representative sample of around 1,000 adults.
The companies included in the Phonebus are a combination of those that
have achieved high awareness scores in previous weeks and those
launching new, high-profile ad campaigns.
