CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank  Site             Agency/Media                     Adspend   Aware-

                                                      Jan-April     ness

                                                         pounds      (%)

1     BT Internet      AMV BBDO/Zenith Media         12,091,380       53

2     Yahoo!           HHCL & Partners/Optimedia        729,260       49

3     Freeserve        M&C Saatchi/Walker Media       6,075,160       48

4     Amazon           HHCL & Partners/Total Media    1,883,880       46

5     Barclays Online  Leagas Delaney/MediaVest             n/s       41

6     Jungle.com       Publicis/Optimedia             3,514,260       34

7=    Ask Jeeves       Euro RSCG/Media Planning         695,240       33

7=    ThomasCook.com   TBWA/Booth Lockett Makin         231,790       33

9     Beeb.com         Axis Media/Michaelides & Bednash     n/s       29

10    Virgin Wines     AIS/Manning Gottlieb Media           n/s       28

11    Letsbuyit.com    AMV BBDO/OMD                   2,290,040       24

12    Monster.com      Saatchi & Saatchi/Zenith Media       n/s       23

13    MSN              Herald Communications                n/s       22

14    BOL              M&C Saatchi/Walker Media         173,370       20

15    Excite           BBH/Walker Media               1,455,330       19

16    LineOne          Advertising Brasserie/Zenith         n/s       12

17    Libertysurf      WCRS/Starcom Motive                  n/s        8

18=   Eurobet          Interfocus/New PHD             1,005,430        6

18=   Guardian

      Unlimited        Partners BBDH/New PHD              5,060        6

20    Ejay             In-house                             n/s        4

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828

The survey was conducted over the weekend of 9-10 December based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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