CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank  Site             Agency/Media                     Adspend   Aware-

                                                    June-August     ness

                                                         pounds      (%)

1=    AOL              MWO/BBJ                        4,697,700       57

1=    BT Internet      AMV BBDO/Zenith Media         12,091,380       57

3     Freeserve        M&C Saatchi/Walker Media       6,075,160       46

4     Amazon           HHCL & Partners/Total Media      404,410       37

5     Lycos            Leagas Delaney/BBJ             4,253,260       36

6=    Jungle.com       Publicis/Optimedia             3,514,260       32

6=    Lastminute.com   M&C Saatchi/New PHD              245,750       32

8     Monster.com      Saatchi & Saatchi/Zenith Media       n/s       29

9=    Beeb.com         In Real Life/

                       Michaelides & Bednash            897,000       27

9=    Scoot.com        WCRS/August One                      n/s       27

11    Stepstone        Arcom/Booth Lockett Makin            n/s       25

12    Handbag.com      J. Walter Thompson/MindShare     473,530       22

13    FHM.co.uk        In-house                             n/s       16

14    Totaljobs        CDP                                  n/s       11

15    Reed Online      AMV BBDO/MediaCom TMB                n/s       10

16=   Expedia          Euro RSCG/Media Planning          38,000        6

16=   Workthing        WCRS/Walker Media                 12,550        6

18    Firebox          In-house                             n/s        4

19    theex.it         In-house                             n/s        2

20    Luxlook          In-house/CIA Medialab                n/s        1

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 13-14 January based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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