Rank Site Agency/Media Adspend Aware-
Jan-April ness
pounds (%)
1 BT Internet AMV BBDO/Zenith Media 8,039,010 59
2 Lloyds TSB Saatchi & Saatchi/
Zenith Media 3,500,000 56
3 AOL MWO/MediaCom TMB 4,672,000 55
4 Freeserve M&C Saatchi/Walker Media 394,600 53
5 Jungle.com Publicis/Optimedia 3,514,260 39
6 Jamjar.com MWO/MediaCom TMB 40,640 34
7 William Hill In-house 302,000 23
8 Asserta Homes BMP DDB/OMD 3,250,360 20
9 BeMe.com Delaney Lund/BJK&E 375,930 17
10 Dotmusic Evans Hunt Scott/
All Response n/s 16
11 Sharepeople WCRS/Walker Media/
Ptarmigan 3,000,000 14
12 Gameplay Martin Waxman/
Incline Media 1,222,550 10
13 MegaStar Soul/CIA n/s 8
14= Coral Internet Interfocus/New PHD 1,005,430 7
14= Revolver.com Circus/Screaming Media 730,000 7
16= Charcol Online Masius/Starcom Motive 1,005,000 6
16= Totalbet Delaney Lund/BJK&E 4,790 6
18 Eyestorm BBH/Starcom Motive n/s 4
19 Breakingviews.com EM2/Equi Media n/s 2
20 NewMonday Nucleus/MNC n/s 1
20 Moonfruit BBH/Starcom Motive 700,420 1
Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688.
Advertising spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 7-8 October based on a
representative sample of around 1,000 adults.
The companies included in the Phonebus are a combination of those that
have achieved high awareness scores in previous weeks and those
launching new, high-profile ad campaigns.
Webwatch is sponsored by Reach More Customers www.doubleclick.net.
