CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank  Site              Agency/Media                    Adspend   Aware-

                                                      Jan-April     ness

                                                         pounds      (%)

1     BT Internet       AMV BBDO/Zenith Media        12,091,380       65

2     AOL               MWO/BBJ                       4,687,700       57

3     Yahoo!            HHCL & Partners/Optimedia       729,260       56

4     NTL               J. Walter Thompson/Carat        101,890       55

5     Freeserve         M&C Saatchi/Walker Media      6,075,160       49

6=    Amazon            HHCL & Partners/Total Media   1,883,880       44

6=    Barclays          Leagas Delaney/MediaVest      3,029,920       44

8     Teletext          Delaney Lund/Manning

                        Gottlieb                      9,000,000       32

9     Monster.com       Saatchi & Saatchi/Zenith Media      n/s       31

10    Jamjar.com        MWO/MediaCom                  2,061,850       26

11    MSN               Herald Communications               n/s       23

12    FT.com            Delaney Lund/BJK&E            1,600,000       18

13    Ladbrokes         Banks Hoggins/Mansfield Lang     55,030       17

14    Lineone           Ad Brasserie/Zenith Media           n/s       15

15    BigBlueDog.com    In-house/MediaVest                  n/s       13

16    EasyEverything    In-house/Matters Media          181,910       11

17=   Eurobet           Internet Focus/New PHD        1,249,960       10

17=   Charcol Online    Masius/Starcom Motive           120,620       10

19    iii.co.uk         BV Group/Coltman Media              n/s        8

20    ClaraNet          Delaney Potter/Banks Hoggins    198,100        5

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688

Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 18-19 November based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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