Rank Site Agency/Media Adspend Aware-
Jan-April ness
pounds (%)
1 BT Internet AMV BBDO/Zenith Media 12,091,380 65
2 AOL MWO/BBJ 4,687,700 57
3 Yahoo! HHCL & Partners/Optimedia 729,260 56
4 NTL J. Walter Thompson/Carat 101,890 55
5 Freeserve M&C Saatchi/Walker Media 6,075,160 49
6= Amazon HHCL & Partners/Total Media 1,883,880 44
6= Barclays Leagas Delaney/MediaVest 3,029,920 44
8 Teletext Delaney Lund/Manning
Gottlieb 9,000,000 32
9 Monster.com Saatchi & Saatchi/Zenith Media n/s 31
10 Jamjar.com MWO/MediaCom 2,061,850 26
11 MSN Herald Communications n/s 23
12 FT.com Delaney Lund/BJK&E 1,600,000 18
13 Ladbrokes Banks Hoggins/Mansfield Lang 55,030 17
14 Lineone Ad Brasserie/Zenith Media n/s 15
15 BigBlueDog.com In-house/MediaVest n/s 13
16 EasyEverything In-house/Matters Media 181,910 11
17= Eurobet Internet Focus/New PHD 1,249,960 10
17= Charcol Online Masius/Starcom Motive 120,620 10
19 iii.co.uk BV Group/Coltman Media n/s 8
20 ClaraNet Delaney Potter/Banks Hoggins 198,100 5
Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688
Advertising spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 18-19 November based on a
representative sample of around 1,000 adults.
The companies included in the Phonebus are a combination of those that
have achieved high awareness scores in previous weeks and those
launching new, high-profile ad campaigns.
