CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 67

2 BTinternet AMV BBDO/Zenith Media 534,230 61

3 Ask Jeeves TBWA/Media Planning 1,068,000 40

4 Jungle.com McCann-Erickson/Optimedia 11,640 34

5 Monster.com Saatchi & Saatchi/Zenith Media 18,800 24

6 MSN Euro RSCG /Media Planning 60,760 23

7= Easyrentacar.com White Knight Design/

Matters Media 300,400 22

7= Ladbrokes Banks Hoggins/Mansfield Lang 257,700 22

9 Go-Fly HHCL & Partners/Optimedia 1,796,310 17

10 Gameplay.com Advertising Brasserie/New PHD 5,000 16

11= Zoom Leo Burnett/Starcom Motive 138,900 12

11= QXL Leo Burnett/Frontline Media 40,400 12

13 Priceline Lowe Lintas/Western

International 2,992,700 11

14 Expedia Euro RSCG /Media Planning 591,700 10

15= Totalbet Delaney Lund/BJK&E n/s 7

15= Femail Mansfield Lang/MediaVest 302,020 7

15= Workthing WCRS/Walker Media 1,000,000 7

15= Ebay Rainey Kelly/Y&R/The Digital

Edge 47,400 7

19= The Spin Room Rainey Kelly/Y&R/The Digital

Edge n/s 3

19= New Monday In-house 39,700 3

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688 Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 28-29 April based on a

representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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