CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 66

2 BTinternet AMV BBDO/Zenith Media 534,230 64

3 Yahoo! HHCL & Partners/Optimedia 116,300 62

4 Freeserve M&C Saatchi/Walker Media 154,700 54

5 Virginmoney Rainey Kelly/Manning

Gottlieb 1,503,470 45

6 Jamjar.com MWO/MediaCom n/s 44

7= Yell.com Partners BDDH/New PHD n/s 41

7= Thomascook.com TBWA/Booth Lockett Makin 150,400 41

9 Monster.com Saatchi & Saatchi/

Zenith Media 18,800 39

10 Jungle.com McCann-Erickson/Optimedia 11,640 31

11 MSN Euro RSCG/Media Planning 60,760 24

12 Gojobsite Springer & Jacoby/CIA n/s 20

13= Totaljobs CDP/CDP Media n/s 18

13= Go-Fly HHCL & Partners/Optimedia 1,796,310 18

15 Wellbeing.com Rainey Kelly/MindShare n/s 17

16 Workthing.com WCRS/Walker Media 1,000,000 16

17 Assertahome.com BMP DDB/OMD UK n/s 14

18 Surpriseyourwoman Spirit/In-house n/s 7

19 Thespinroom.com Rainey Kelly/The Digital Edge n/s 6

20 Paddypower.com BBH/Starcom Motive n/s 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 5-6 May based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus