CAMPAIGN-I: i-recall - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Jan-April ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media 1,466,000 68

2 AOL MWO/BBJ 12,565,000 66

3 Yahoo! HHCL & Partners/Optimedia 930,000 61

4 Freeserve M&C Saatchi/Walker Media 140,000 52

5 Virginmoney Rainey Kelly/

Y&R/Manning Gottlieb n/s 50

6 Jamjar.com MWO/MediaCom 3,085,000 46

7 Monster.com Saatchi & Saatchi/

Zenith Media 1,385,000 44

8 MSN Euro RSCG/Media Planning 140,000 28

9 Elephant.co.uk In-house n/s 19

10 Go-fly.com HHCL & Partners/Optimedia 602,000 15

11 Expedia Euro RSCG/Media Planning 38,000 13

12 Popcorn Fielding Gibson/Direct

(in-house) 1,000 11

13= Surpriseyourwoman Spirit/In-house n/s 9

13= Selftrade Miles Calcraft/

Initiative Media 1,316,000 9

15 UpMyStreet.com Malcolm Moore/Manning Gottlieb n/s 8

16= Travelocity St Luke's/Universal McCann 14,000 7

16= Thisismoney Elliott Borra Perlmutter/

MediaVest 100,000 7

16= iii BV Group/Clotman Media 31,000 7

16= Ebay Fielding Gibson/MediaCom 47,000 7

20 Thespinroom.co.uk Rainey Kelly/Y&R/

The Digital Edge n/s 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 7-8 April based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



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