CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Jun-Mar ness

pounds (%)

1 AOL MWO/BBJ 9,534,000 70

2 BT Internet AMV BBDO/Zenith Media 1,348,000 69

3 Yahoo! HHCL & Partners/Optimedia 446,000 64

4 Freeserve M&C Saatchi/Walker Media 1,981,000 55

5 Thomascook.com TBWA/Booth Lockett Makin 2,501,000 50

6 Amazon HHCL & Partners/Total Media 157,000 46

7= Monster.com Saatchi & Saatchi/

Zenith Media 3,114,000 40

7= Fish4 Publicis/CIA 1,268,000 40

9 Jamjar MWO/MediaCom 1,905,000 34

10 Go-fly.com HHCL & Partners/Optimedia 2,491,000 24

11 Loot.com WCRS/Total Media n/s 20

12= QXL Leonardo/Frontline Media 12,000 16

12= Thefirstresort.com In-house n/s 16

14 Workthing.com WCRS/Walker Media 1,171,000 15

15 Assertahome.com BMP DDB/OMD 67,000 14

16 Expedia Euro RSCG/

Media Planning Group 719,000 12

17 Priceline Lowe Lintas/

Initiative Media 3,798,000 9

18= Thespinroom.com Rainey Kelly/The Media Edge n/s 5

18= Thisislondon Elliott Bora Perlmutter/

MediaVest n/s 5

20 Digimask Elliott Bora Perlmutter/

Optimedia n/s 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 2-3 June based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.





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