CAMPAIGN-I: I-recall

Dotcom weekly awareness survey

Rank Site            Agency/Media                         Adspend Aware-

                                                          Mar-May   ness

                                                           pounds    (%)

1    BT Internet     AMV BBDO/Zenith Media             12,091,380     62

2=   BBC Online      Leagas Delaney/New PHD                   n/s     56

2=   AOL             Mortimer Whittaker/BBJ             4,687,700     56

4    Thomas Cook     TBWA/Booth Lockett Makin             231,785     42

5=   Lastminute.com  M&C Saatchi/New PHD                  245,745     40

5=   Woolworths      Bates UK/Zenith Media                    n/s     40

7    Sky.com         St Luke''s/Universal McCann               n/s     38

8=   Jamjar.com      Mortimer Whittaker/MediaCom        2,061,845     36

8=   Amazon          HHCL & Partners/Total Media        1,883,880     36

10   MTV Music       Evans Hunt Scott/All Response          5,080     32

11   Virgin Money    Rainey Kelly Roalfe/Y&R/MGM        8,000,000     31

12   Jungle.com      Publicis/Optimedia                   927,390     30

13   Scoot.com       WCRS/August One                          n/s     29

14   Excite          Bartle Bogle Hegarty/Walker Media  1,455,330     25

15   FT.com          Delaney Lund/BJK&E                 1,600,000     17

16=  Travelocity     The Richards Group/Just Media         87,280      8

16=  DABS.com        Worth Comms/Stuart Giddings           31,360      8

16=  Powerstore      HHCL & Partners/CIA                    7,165      8

19   OneSwoop.com    St Luke''s/Starcom Motive             162,950      5

20   Maporama        Infoflesh/Business Links                 n/s      2

20   Moonfruit       BBH/Starcom Motive                   700,420      1



Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 4-5 November based on a representative sample of around 1,000 adults.



Topics