CAMPAIGN-I: I-RECALL

Dotcom weekly awareness survey

Dotcom weekly awareness survey

Rank  Site             Agency/Media                       Adspend Aware-

                                                        Jan-April   ness

                                                           pounds    (%)

1     BT Internet      AMV BBDO/Zenith Media            2,464,260     60

2     AOL              MWO/BBJ                          3,778,650     52

3     Lloyds TSB       Saatchi & Saatchi/Zenith Media     501,190     50

4     Freeserve        M&C Saatchi/Walker Media         6,075,160     41

5     Jungle.com       Publicis/Optimedia                 927,390     36

      Jamjar.com       MWO/MediaCom TMB                 2,059,680     35

7     AssertaHomes     BMP DDB/OMD                      1,266,930     17

8     BeMe.com         Delaney Lund/Walker Media           75,220     15

9     Dotmusic         ehsrealtime/All Response               n/s     14

10    William Hill     Bates UK/Unique Digital            119,180     11

11=   Sharepeople.com  WCRS/Walker Media                2,301,730     10

11=   Gameplay         Martin Waxman/Incline Media         39,310     10

11=   Coral Internet   Interfocus/New PHD               1,389,940     10

14=   Charcol Online   Masius                             120,620      8

14=   MegaStar         Soul/CIA                            15,730      8

14=   Revolver.com     Circus/Screaming Media             730,210      8

17    Totalbet         Delaney Lund/BJK&E                   7,140      4

18    Eyestorm         BBH/Starcom Motive                  40,730      3

19=   New Monday       Nucleus/MNC                            n/s      1

19=   BreakingViews    EM2/Equi Media                         n/s      1

20    Moonfruit        BBH/Starcom Motive                 700,420      1

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.



The survey was conducted over the weekend of 14-15 October based on a representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that have achieved high awareness scores in previous weeks and those launching new, high-profile ad campaigns.



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