CAMPAIGN-I: I-recall

Dotcom weekly awareness survey

Dotcom weekly awareness survey



Rank  Site                Agency/Media                  Adspend   Aware-

                                                      Jan-April     ness

                                                         pounds      (%)

1     BT Internet         AMV BBDO/Zenith            13,703,000       60

2     Freeserve           M&C Saatchi/Walker Media    5,084,710       51

3     AOL                 Mortimer Whittaker/BBJ      3,404,000       46

4     Nokia               Grey/MediaCom TMB                 n/s       29

5     Jungle.com          Publicis/Optimedia          3,226,650       26

6=    Ask Jeeves          Euro RSCG/Media Planning    3,342,080       24

6=    Handbag.com         JWT/MindShare                 317,000       24

8     Ft.com              Delaney Lund/BJK&E          1,600,000       23

9     Sports.com          In-house/OMD                  500,000       22

10    Firedup.com         TBWA/Carat                  1,810,900       10

11    Sharepeople         WCRS/Walker Media           3,212,130        9

12    QXL                 Leo Burnett/Frontline       1,087,130        8

13    Coral Internet      Interfocus/New PHD            257,000        7

14=   Bizwise             Adkins Wheeler                    n/s        6

14=   Sceneone            In-house/New PHD                  n/s        6

16=   Easier              Atlas Advertising/Equinox   1,544,000        5

16=   Intersaver.com      Southpaw/John Ayling          203,700        5

18    21store.com         BDS Beechwood/MBS Media       100,000        4

19    Autobytel           Grey/MediaCom TMB             302,000        3

20    Ybag                Design Clinic/Walker Media        n/s        2

16=   Peoplesound.com     KeeScott/Target Media         468,192        7


Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 7-8 July based on a

representative sample of around 1,000 adults.