CAMPAIGN-I: Jeanette Mooney quits Grey Interactive after two years

Grey Interactive's creative director, Jeanette Mooney, has resigned from the new-media agency. Senior staff at the agency do not yet know of Mooney's future plans and the company's deputy creative directors will oversee her duties while a replacement is found.

Grey Interactive's creative director, Jeanette Mooney, has resigned from the new-media agency. Senior staff at the agency do not yet know of Mooney's future plans and the company's deputy creative directors will oversee her duties while a replacement is found.

Grey Interactive announced an aggressive corporate restructure towards the end of last year in response to changing market needs within the digital industry (Campaign, 17 November 2000).

The agency reformed into industry-focused departments and dedicated teams to concentrate on, for example, the automotive and retail industries. Each team included strategic, creative and consulting skills, and had its own creative supervisor.

The agency also streamlined its services and handed all of its online planning and buying business to its sister Grey media shop Media.com.

As the creative director, Mooney oversaw the creative development of all the teams. Brian Lee, Grey Interactive's managing director, said: 'Jeanette's role was to move across all of those teams.'

She joined the agency in January 1999, and worked on many accounts including the European Reebok business and interactive television projects for the travel brand Going Places.

During her time at Grey Interactive, Mooney also worked on the creation of the Pantene interactive TV ad, which was one of the first of its kind.

Mooney was unavailable for comment as Campaign went to press.



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