The Odeon cinema chain is relaunching its website, with a design
overhaul by web consultancy Laterel.
The new website - www.odeon.co.uk - is aimed at young adults who are
fanatical about film and will be promoted through the cinema chain's
in-house advertising and on radio. A tie-up with Empire magazine will
also see the website being promoted through Emap's TV channels.
On the site, users can read reviews and film synopses, which are
supplied by Empire, and can book and order tickets online, a service
that wasn't available on its previous website. They can then pick up
their tickets at the credit card machine at the cinema. People wishing
to book tickets at the chain's Leicester Square venue can also pick
where they want to sit in the cinema.
"Obviously with the growth of internet bookings, we felt that cinema
bookings fit together very well," Richard Storton, the brand manager for
Odeon, said. "We wanted to have a website that complemented our
phoneline and bookings office. Ease of use was probably our most
important feature but we also want people to come back time and again to
find out information on films so they don't have to go anywhere else. We
will be moving the website forward over the coming months."