CAMPAIGN-I: Modem appoints Standing as its new creative director

Modem Media has appointed Ian Standing as its new creative


Standing replaces Mark Griffiths, who recently left Modem to become the

interactive creative director at WCRS. Standing will oversee Modem

Media's 30-strong creative department.

Standing was most recently the creative director and co-founder of an

agency called Hotcustard, which specialised in rescuing ailing


Before that he was creative director of the direct marketing agency

Cramm Francis Woolf.

Standing said: 'Lots of people come here and grow and then go away and

we lose all that talent. My job here is to find that talent and make it

stay. Most of the creative directors who have come here don't have a

traditional background and don't know how to nurture and teach


Other digital creatives to have started at Modem and moved on include

Griffiths' predecessor at WCRS, Steve Vranakis, now at FCB, San

Francisco; Simon Andrews, the interactive creative director at Delaney

Lund Knox Warren & Partners, and Mark Cridge, the managing director of

the Deepgroup's Gluemedia.

Modem Media was bought into the Interpublic Group following the holding

company's acquisition of True North, which held a 43 per cent stake in

the agency.


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