Modem Media has appointed Ian Standing as its new creative
Standing replaces Mark Griffiths, who recently left Modem to become the
interactive creative director at WCRS. Standing will oversee Modem
Media's 30-strong creative department.
Standing was most recently the creative director and co-founder of an
agency called Hotcustard, which specialised in rescuing ailing
Before that he was creative director of the direct marketing agency
Cramm Francis Woolf.
Standing said: 'Lots of people come here and grow and then go away and
we lose all that talent. My job here is to find that talent and make it
stay. Most of the creative directors who have come here don't have a
traditional background and don't know how to nurture and teach
Other digital creatives to have started at Modem and moved on include
Griffiths' predecessor at WCRS, Steve Vranakis, now at FCB, San
Francisco; Simon Andrews, the interactive creative director at Delaney
Lund Knox Warren & Partners, and Mark Cridge, the managing director of
the Deepgroup's Gluemedia.
Modem Media was bought into the Interpublic Group following the holding
company's acquisition of True North, which held a 43 per cent stake in