CAMPAIGN-I: Mulholland leaves Agency.com for JWT post

Agency.com has lost another creative director with the departure of Steve Mulholland to rival agency digital@JWT.

Agency.com has lost another creative director with the departure of Steve Mulholland to rival agency digital@JWT.

His departure follows that of the senior creative director Jason Young, who left Agency.com at the end of last year to join the e-business company PixelPark.

Agency.com has also announced 190 global job losses, including 30 lay-offs at its UK offices.

Mulholland will become the first creative director at digital@JWT.

While at Agency.com, Mulholland worked on accounts including Barclays Bank and British Airways. Before that, he worked in Sydney at the new-media agency Digiland, where he was the creative director.

Digital@JWT provides its clients, who include Kellogg, Deloitte & Touche and Shell, with strategic and consulting services rather than production.

The agency has a relationship with the new-media agency Syzygy through its parent company, WPP, and Syzygy handles the majority of new-media production for digital@JWT's clients.

Jeremy Davies, the managing director of digital@JWT, said that the agency does not intend to open a production arm. 'Steven's role is to bring a creative and technological perspective to our client solutions,' he said.

Last October, J. Walter Thompson announced the formal launch of digital@ JWT as a digital consultancy, which was intended to function independently of the main advertising agency (Campaign, 20 October 2000). At that time, 75 per cent of the new-media division's clients were outside the traditional agency's client portfolio.



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