CAMPAIGN-I: News in brief

NetValue has signed a further two online advertising agencies to its digital advertising performance measurement system, Ad-Impact. Agency.com and Starcom IP join the agencies already on the roster - AKQA, Profero and OMD. Ad-Impact provides advertisers with information on who is looking at their campaigns, as well, as data about the creative executions and categorisations of internet advertising.

NetValue has signed a further two online advertising agencies to its digital advertising performance measurement system, Ad-Impact. Agency.com and Starcom IP join the agencies already on the roster - AKQA, Profero and OMD. Ad-Impact provides advertisers with information on who is looking at their campaigns, as well, as data about the creative executions and categorisations of internet advertising.



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