CAMPAIGN-I: News in brief

Excite UK has launched a multimillion-pound poster and print advertising campaign. The 'get excited' campaign has been developed by Bartle Bogle Hegarty and will run until the end of the year. It features four print and poster executions that will appear in national and regional newspapers, as well as outdoor. Each creative focuses on a different character - the 'superfly guy', the 'female footballer and child', the 'Japanese rocker' and the 'scuba diver' - and features images of consumers dressed to reflect their passions.