CAMPAIGN-I: News in brief

BMP TVi, the interactive TV advertising agency, is launching a research project to gauge the attitude of marketers to interactive TV as a marketing medium. The project is being supported by the Institute of Direct Marketing, the Chartered Institute of Marketing, ISBA, New Media Knowledge and the Phoenix Network.

BMP TVi, the interactive TV advertising agency, is launching a research project to gauge the attitude of marketers to interactive TV as a marketing medium. The project is being supported by the Institute of Direct Marketing, the Chartered Institute of Marketing, ISBA, New Media Knowledge and the Phoenix Network.



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