CAMPAIGN-I: News in brief

Banner advertising leads to sales - whether people click on the banner ads or not, according to the latest Online Advertising Report from the online ad company Engage. The speed at which people convert to sales after viewing ads indicates a causal relationship between the view and the conversion even when there is no click. The study also suggests that marketers should concentrate on attracting loyal customers rather than one-time buyers, finding that 75 per cent of customers only converted once.

Banner advertising leads to sales - whether people click on the banner ads or not, according to the latest Online Advertising Report from the online ad company Engage. The speed at which people convert to sales after viewing ads indicates a causal relationship between the view and the conversion even when there is no click. The study also suggests that marketers should concentrate on attracting loyal customers rather than one-time buyers, finding that 75 per cent of customers only converted once.



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