CAMPAIGN-I: News in brief

The interactive TV advertising agency Sleeper, which is a joint venture between the web agency Deepend and the production company Blink, is planning a number of workshops for traditional creatives. Sleeper hopes to fill the knowledge gap that exists within advertising agencies about interactive TV. Mark Iremonger, Sleeper's managing director, said: 'The ideal situation is where we work with about three creative teams around a table, no more than ten or so people in the room. It's hands on and participative, designed to build an understanding of what interactive TV can do.'

The interactive TV advertising agency Sleeper, which is a joint venture between the web agency Deepend and the production company Blink, is planning a number of workshops for traditional creatives. Sleeper hopes to fill the knowledge gap that exists within advertising agencies about interactive TV. Mark Iremonger, Sleeper's managing director, said: 'The ideal situation is where we work with about three creative teams around a table, no more than ten or so people in the room. It's hands on and participative, designed to build an understanding of what interactive TV can do.'



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