CAMPAIGN-I: News in brief

The interactive TV advertising agency Sleeper, which is a joint venture between the web agency Deepend and the production company Blink, is planning a number of workshops for traditional creatives. Sleeper hopes to fill the knowledge gap that exists within advertising agencies about interactive TV. Mark Iremonger, Sleeper's managing director, said: 'The ideal situation is where we work with about three creative teams around a table, no more than ten or so people in the room. It's hands on and participative, designed to build an understanding of what interactive TV can do.'