CAMPAIGN-I: News in brief

Unicast, the US-based company that developed the superstitial

online advertising technology, has formed a collective of advertisers,

ad agencies and web publishers to address the challenges confronting the

online advertising market. The committee will focus on issues such as

buying patterns and cross-media research. Members of the committee

include J. Walter Thompson, MindShare, Digitas, Intel and Universal

Pictures.



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