CAMPAIGN-I: News in brief

The online music brand Worldpop has announced a deal with the Mean

Fiddler to provide an SMS text messaging service for the company's

Homelands dance festival, sponsored by Ericsson and taking place at the

end of May. Users who register for the service will receive news and

information announcements via their mobile phones. The deal follows the

success of Worldpop's mobile project in Ibiza last summer.