CAMPAIGN-I: News in brief

European internet users have a generally positive attitude to

internet advertising, according to AOL research. Despite market cynicism

towards the medium, 40 per cent of respondents said they didn't mind

internet advertising and 21 per cent said it interested them. In the UK,

more than 50 per cent of users said they didn't mind online ads, with a

hardcore of 4 per cent saying it interests them a lot. Almost 60 per

cent of people surveyed said they like online ads as much as TV ads.



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