CAMPAIGN-I: News in brief

McVitie's is to launch its first online advertising campaign for

its Hob Nobs biscuit brand on Virgin.net. The ads correspond with the

'You've been nobbled' press and radio campaign, and were design by

Virgin.net's in-house creative team. Mariam Ghali, the senior brand

manager for McVitie's, said: 'For McVitie's Hob Nobs, as for many FMCG

brands, a solus website is not commercially viable as part of an ad

campaign. The opportunity, therefore, lies in linking up with an already

successful website with similar brand values and target audience.'



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