CAMPAIGN-I: News in brief

24/7 Media, the online advertising network, has won the account to

handle Genie's UK media sales across all of its interactive platforms -

internet, WAP, SMS (text messaging) and e-mail. The companies have

signed a two-year contract and Genie, owned by BT, is aiming to target

European brand publishers with cross-media interests.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus