CAMPAIGN-I: News in brief

IBM has launched an online advertising campaign on BTLooksmart that

is linked to search engine categories. The transitional ads, which run

in-between pages as users skip from site to site, were planned and

bought by mdigital. The full-page commercials run for two to three

seconds, and the creative is based on the current advertising, which

depicts two men from a parallel universe who arrive on earth in search

of better software.



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