CAMPAIGN-I: News in brief

Thomascook.com has signed a nine-month sponsorship deal with Metro

newspaper, which includes advertising, editorial and promotions. The

deal was brokered by BLM Media, and the creative for the promotion was

done by TBWA/London. Sponsorship credits will appear in the newspaper's

weather, travel, TV and horoscope sections, along with bespoke

editorial.



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