CAMPAIGN-I: News in brief

AKQA launched the online campaign for Nike's Run London event this

week to accompany the current traditional advertising campaign. The site

allows users to tailor and send a short film or an SMS text message to

friends encouraging them to sign up for the ten-kilometre run.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus